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Money: A New Low From Higher Intelligence
Posted October 26, 2007 12:35 PM
Guys have brains. Guys also have heads, shoulders, knees, and toes. Most do at least. Some guys have those but don't have other things, like say eyesight or hearing. One thing that those guys do have though are tongues with taste buds and don't think that our friends marketing and advertising haven't noticed. Coca-cola definitely knows there's money to be made and boy howdy did they perform brilliantly.
It came to marketing and advertising that they had to find some way to get the blind and deaf crowds. They tried using braille advertisements, but no one was interested in an embossed dot-matrix coke bottle. Leaving that to the drawing books for a while they turned to capturing the deaf audience. This didn't take much alteration of their existing advertisements except that they didn't really market coke to them specifically. As a solution they made a commercial for the deaf that markets the product specifically to them. And that's when it dawned on team marketing, two birds with one stone.
Tags: coca cola, coca-cola, coke, advertising, commercial, guys, blind, deaf,
