Guys, Carry Your Cards With Class
The business card may seem like an inconsequential piece of card stock, a little 2 x 3.5-inch rectangle printed with a corporate logo and a person’s name, title and contact information. In the States, everyone seems to have a business card, from the entry level copy clerk to stay-at-home “domestic engineers”. Over here, we exchange business cards, collect them, jot notes on the back, use ‘em as coffee coasters and bookmarks. But businessmen who travel around the world will find that exchanging business cards abroad can often be a more formal affair. Understanding and following business card etiquette while visiting different foreign countries will help you gain respect and make valuable contacts.
Japan, the business card is a direct reflection of the owner and, as such, the card must be treated with total honor and respect. Bending, folding or scribbling on the card is considered a direct insult. Hierarchy is very important in Japan, so make sure to communicate your status with a business card includes your title. Also, the Japanese very ceremoniously pass out business cards with two hands and at meetings receive business cards graciously by creating a line-up of cards in the order presented.
In India, university degrees, certifications and honors are revered and should be listed on the business card. Present the business card facing forward so that it may be read as it is received. Also, don’t offer your business card with the left hand because it is seen as “unclean” – even if you just washed! In China, English business cards should be translated into the proper Chinese dialect on the back in a gold ink. Business cards should also highlight titles, position and relevant honors. When receiving business cards, it is unfavorable to write on the card unless asked to do so.
Whatever country you’ll be visiting, it is always proper etiquette to keep enough cards on hand for a large meeting. It can be very embarrassing to run out of cards and leave someone feeling snubbed. Or, if you don’t have cards at all on your person, you may be perceived with less respect. To keep your business cards clean and crisp, invest in a business card case that can be slipped into a trouser or coat pocket.
